On the face of it, marketing and human resources can look very different. After all, HR is about people strategy, talent management, recruiting, hiring, firing, policies, and seemingly endless compliance, all of which can feel like a focus on what’s happening inside the organization. Marketing, on the other hand, seems to constantly scan the external horizon, assessing data, trends and customer behavior, building and boosting a brand, creating content, maximizing digital presence, and much more.
However, HR and marketing may have more in common than it first seems. HR is tasked with attracting and retaining the best people. Marketing is tasked with attracting ...